How can I create the Ad Groups Setup for a campaign on ZEE5 Ads Manager?

How can I create the Ad Groups Setup for a campaign on ZEE5 Ads Manager?

Visit Create Ad Group.

Then, follow the steps given below basis the type of Ad you want.

Video Ad Group

  1. Enter the Ad Group Name.
  2. Choose from the available targeting options (Click here to know more about the available targeting options).
  3. Enter the Landing Page URL.
  4. Select the Start Date and End Date.
  5. Set the Frequency Capping.
  6. Select the pricing model - CPM or CPCV.
  7. Enter the Ad Group Lifetime Budget.
  8. Click on Next.
Note: For objective, placement will be auto selected and for “Video Views” and “Engagement” objectives user can select the placements.

Once you have the Ad Group Setup details, you’ll need to create the Creatives Setup as follows:
  1. Select the Ad format type. These are the supported Ad formats for Video Ads -
    1. Bumper
    2. Pre-roll
    3. Mid-roll
    4. Post-roll
  2. Upload the Video Ad or enter the Video Ad URL.
  3. Upload the Companion Ad or enter the Companion Ad URL (optional). You can upload up to two companion ad files with the following specifications:
    1. 728x90, up to 200 KB; or,
    2. 300x250, up to 200 KB; or,
    3. 320x50, up to 200 KB
  4. Enter the Creative Name.
  5. Click on Add 3rd Party Tracking URL and provide the tracking URL.
  6. Click on Create Ad to add multiple creatives for a single ad group.
  7. Click on Save.
  8. Click on Next.

Display Ad Group

  1. Enter the Ad Group Name.
  2. Placement is auto selected.
  3. Choose from the available targeting options (Click here to know more about the available targeting options).
  4. Enter the Landing Page URL,
  5. Select the Start Date and End Date.
  6. Set the Frequency Capping.
  7. Select the pricing model CPM or CPC.
  8. Enter the Ad Group Lifetime Budget.
  9. Final Rate (Calculated automatically based on targeting configuration)
  10. Available Impressions (Impressions will get automatically calculated based on the budget and targeting that you have defined)
Once you have the Ad Group Setup details, you’ll need to create the Creative Setup as follows:
  1. Select the Ad format type. These are the supported Ad formats for Display Ads -
    1. Medium Rectangle
    2. Native Desktop
    3. Native Mobile
    4. Mobile Banner
    5. Leaderboard
  2. Upload the Image or enter the Image URL.
  3. Enter the Creative name.
  4. Enter the details for the below fields (applicable for Native Ads) -
    1. Title
    2. Headline
    3. Description
    4. CTA Text
  5. Click on Add 3rd Party Tracking URL and provide the tracking URL.
  6. Click on Create Ad to add multiple creatives for a single ad group.
  7. Click on Next.
Now, you are ready to publish the campaign.

Campaign will first go in the Pending Approval Status as it will be under Moderation. It will take around 24 hours for the moderation. You will be notified once the campaign is live.

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