What are the pricing models available on ZEE5 Ads Manager?
There are different pricing models available on the ZEE5 Ads Manager portal for advertising on ZEE5.
Video Ads / Instream Ads
Video ads are available on CPM (Cost per 1000 impressions) and CPCV (Cost per completed views) basis.
- CPM: Ad impression counted when ad starts playing in the app or browser
- CPCV: View counted when ad completes, irrespective of ad length
Pricing will vary and depend on the level of targeting (Basic level targeting, Medium level targeting, and High-level targeting). The lowest base price is for targeting all audiences watching any videos, with upcharges for sharper targeting.
ZEE5 has very high ad completion rates - over 90% for video ads up to 30 seconds and over 85% for video ads up to 60 seconds. Either CPM or CPCV can work well for an advertiser depending on the objective and budget.
Display ads
Display ads are available on CPM (Cost per 1000 impressions) and CPC (Cost per click) basis.
Coming soon - ZEE5 to offer Cost-per-install (CPI) or Cost-per-lead (CPL) for select types of campaigns and advertisers. Reach out to us at
adsmanagersupport@zee5.com if you're interested in CPI or CPL campaigns.
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