What is a Mid-roll Ad?

What is a Mid-roll Ad?

A mid-roll ad is a 10-30 second video ad that plays within the video stream.

Mid-Roll video ads are great for branding, sequential story telling or driving consideration.

Which platforms are compatible with this ad format?

  1. This Ad format is available on - Mobile App (iOS, Android), Desktop

What are the creative specifications for the ad format?

Creative Specifications for Mobile App (iOS, Android), Desktop
  1. File Type - MP4, Quicktime 
  2. Max File Size - 20MB
  3. Duration - upto 60 Seconds

What are the available targeting options?

  1. Geography
  2. Devices
  3. Demographics
  4. OS
  5. Platform

How will I be charged for this ad unit?

Mid-roll ad is available on CPM and CPCV basis.

To know more about the accompanying ad formats/variations, please reach out to us at adsmanagersupport@zee5.com

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