Terminologies Used in advertising on day to day basis.
1. Business account - Business account is an organizations main Ad account to spend advertising budget on ZEE5 Ads Manager.
2. Ad account - You can add multiple ad accounts under one business account. Ad account will help you to group campaigns and manage access to those campaigns.
3. Campaign - Campaign contains one or more ad groups. Advertisers will choose one ad objective for each of their campaigns.
4. Ad group - A combination of ad group type, advertiser's target audience, budget and schedule.
5. Bumper Ad - A short actionable video message in 6 seconds or less to increase awareness.
6. In-feed Ad - An ad format that you place inside the feed.
7. Masthead Ad - A digital billboard. Masthead ads run on a reservation basis for 24 hours.
8. Impressions - Ad is displayed in a particular number of times, no matter if it was clicked or not.
9. CPM - Cost that the advertiser will pay when their ad is shown per one thousand impressions.
CPM formula is CPM = 1000 * cost / impressions
10. CPD - Price for 24 hours advertisement or impression on "time" basis. (Cost-per-day)
11.
CPC - Cost that the advertiser will only pay the publishers for the number of times ad is clicked.
CPC Formula: CPC = Cost to the Advertiser / Number of Clicks
12. CPCV - Cost that the advertisers pay each time a video has been viewed through to completion.
CPCV Formula: CPCV = Advertising Cost / Completed Video View.
13. CTA (Call To action) - Use of words or phrases incorporated into the advertisement message in order to encourage consumers to take prompt action.
14. CPL - Cost that the advertiser pays for an explicit sign-up from a consumer interested in the advertiser's offer i.e., a payout is triggered every time an ad generates a lead.
CPL Formula: CPL = Total Amount Spent / Total Attributed Leads (CPL = Cost ÷ Leads
15. CPA (Cost Per Acquisition) - Cost that the advertisers have to set up some sort of goal, which they will interpret as a conversion before they start their campaign based on this model. This goal may be a sign up, a purchase, or even getting to the desired section of a website.
CPA Formula: CPA = Cost to the Advertiser / Number of Conversions (CPA = Ad Spend ÷ Conversions)
16. CPI (Cost Per Install) - Cost that the advertisers pay each time a user installs their app from their ad.
CPI Formula: CPI = Total Ad Spend / Total Measured Installs
17. Viewability - Measure the campaign effectiveness and track ad impressions which are actually seen by real humans.
18. Billing entity - Billing entity is the advertiser billing information details.
19. Pre-roll - A video ad that plays before the video content.
20. Mid-roll - A Video ad that plays at multiple position between the video content.
21. Post-roll - A video ad that plays at the end of the video content.
22. Native Ad - Native ads are display ads that are placed on the app when a user is browsing through content.
23. Display Ad - Advertising through banners or other ad formats.
24. Video Ad Completion Rate - The percentage of all video ads that play through their entire duration to completion.
25. Impression Tracker - Impression tracker is a tool to track the impressions for advertisement.
26. Impressions - The number of times a particular content is displayed, no matter if it was clicked or not.
27. Audience - Allows you to target the right set of Audience for the content that is consumed on the platform.
28. Campaign Lifetime Budget - The Amount you want to put for your overall campaign.
29. Ad Group Lifetime Budget - The Amount you want to put for your particular Ad group.
30. Add Funds - Allows the user to add funds to run the campaign.
31. Reserve Budget - Reserve the budget from your total available balance for a particular campaign.
32. Balance Refund – Refunds the amount which was not consumed by the campaign(s) back to the ZEE5 wallet so that I can be used for future campaign(s)